Fred Lebow Essays

Fred Lebow Essays Fred Lebow Essay Fred Lebow Essay Name: Course: Lecturer: Institution: : Date: Fred Lebow If a person is asked, who started the New York City marathon, the first thought is mostly about the Kenyan runners who have been winning medals in the athletic sports arena combined with the American runners to create spectacular events. It should be noted that the New York City marathon was created by the least likely person. The man is known as Fred Lebow. The man turned a simple dream into a reality. Before creating the New York City marathon, he was called a dreamer. After the creation of the New York City marathon, he became a visionary. Through the art of shtick gimmicks, Fred Lebow was able to convince most of the sponsors to fund the race, as well as making other companies benefit from it. The New York City marathon was conceived in a simple way. Fred Lebow had to apply several shtick and gimmicks to lure the different authorities to give him the permit to use the Central Park for runners. He said that some of his wealthy friends in the runners’ club were going to sponsor the event. The authorities gave him the permit to use the Central Park unaware of what was coming their way. He went on to popularize the race in the media fraternity by indicating that prominent runners will attend. After this, the New York City marathon race was born. As the years went by, the event grew bigger every year. Fred Lebow created the race using the big apple as its logo. The T-shirts being used by the runners, which had to be worn, conveyed the picture of an apple with the saying ‘big apple’. This was an extremely good campaign for the Big Apple Company because it marketed their products all over the world. This is a free form of advertisement for the Big Apple Company because their products are being promoted with the use of celebrities in the athletics’ arena. The race comes once in a year and runners from everywhere in the world, participate in this event. Therefore, the event is viewed all over the world making it a good day for the Big Apple Company every year during the marathon.. In order for the New York City marathon to happen, Fred Lebow applies ‘Power the Central Concept in Political Science’ in that he had to use power to control the media and the relevant authorities that were involved in the creation of the marathon. First, he skimmed and made everybody to believe that he had a couple of millionaire friends who were ready and willing to sponsor the event. In the real sense, when money is involved there is the show of power and might. Often, people with money are believed to command power in the society. Therefore, Fred Lebow used this gimmick to manipulate the authorities to give him a permit to use the central park. The other form of power that Lebow used to manipulate people in making the New York City marathon a reality are the celebrities. Although it is difficult to understand, the celebrities command some power in the society. This is because people look up to them in the society and they believe in whatever they are saying. In many cases, politicians use the celebrities in conducting their campaigns because they are able to reach to the ears of many people. In this case, Lebow used prominent people or athletes who had won several marathons before. For instance, when he approached the New York Times, nobody knew him or even had heard of the New York City Marathon. The shtick that Lebow used in the creation of the New York City marathon is the use of the political figures. He invited the mayor of New York City in the race to attract people’s attention. Political people or figures command an amount of power in the government. These people control most of the government resources. Additionally, they are involved in decision-making of major policies in the government. In this case, Lebow strategically used the mayor to attract the crowds of people and runners to show the seriousness of the marathon. This worked extremely well because many people and runners availed themselves for the marathon and the media was covering the full story. This resulted to the growth of the New York City Marathon to where it is today. The last form of power used by Lebow to create the New York City marathon is the use of prestigious sponsors. When the Marathon was being started, Lebow did not have any sponsors but he was lying to the people involved that he had prestigious sponsors who were willing to fund the event. In reality, big companies and rich people have some power in them in the society. The mention of a big company will most likely attract the attention of the people and the media. This means that they have power if they are able to command the attention of people. In this situation, Lebow was able to command the attention of people by the use of fictitious sponsors who sounded to be prestigious. To start or create something is hard, but the extent to which one is willing to go in order to create anything makes it easy. Fred Lebow was such a man who was quiet but because of his will, he was able to create one of the most prominent events in the world, the New York City Marathon. This event has become an advantage to some companies like the Big Apple Company because their products are showcased all over the world. Lebow used shticks and gimmicks to manipulate the authorities in creating one of the most breath taking marathons in the world. For this fact, he is seen as man of vision and not a dreamer.