Tuesday, August 25, 2020

Whickham,the forgotten essays

Whickham,the overlooked papers Wickham, the overlooked impact of the story Pride and Prejudice was composed by the well known Jane Austen in 1813. It was first called First Impression. The purpose behind its name was entirely evident after perusing the novel. The principle character, Elizabeth, frequently made a decision about others by the initial introduction. As the novel continued, these characters gradually uncovered their actual characters, which were absolutely in opposition to the early introduction. There was a conspicuous misinterpretation between numerous characters particularly Elizabeth and Darcy. Be that as it may, these misconception were fundamental in molding the result of the story. Pride and Prejudice recounts to the anecdote around five sisters of the Bennet family and their distinctive conviction towards life. The five sisters are Jane, Elizabeth, Mary, Kitty, and Lydia. They inhabited Longbourn in Hertfordshire. With no male beneficiary, the family would need to surrender their property to their nearest male family member, William Collins. He filled in as a minister of the Lady Catherine de Bourgh. One day Charles Bingley, a well off youngster, leased Netherfield, a house close Longbourn. Went with him was his two sisters and his companion, Fitzwilliam Darcy. Charles Bingley and Jane before long started to build up a relationship. Darcy was enamored with Elizabeth, yet her emotions towards him were the specific inverse. She detested him for his frigidity and egotism. Her contempt mounted when she thought Darcy misconceived George Wickham, youthful local army official. Also, she discovered that Darcy partook in the division of Bingley and Jane. Meanwhile, Mr. Collins came to Longbourn for a little while. Empowered by Lady Catherine and his anxiety for the Bennet family, he proposed to Elizabeth. She dismissed him. He at that point proposed to Charlotte Lucas, Elizabeths closest companion, which she energetically acknowledged. Elizabeth went to visit the recently marry where she again experienced Darcy. On his earlier visit, Darcy had communicated hello ... <!

Saturday, August 22, 2020

Quiz Essay Example | Topics and Well Written Essays - 500 words

Test - Essay Example Which of the accompanying moves can you morally make? 13. Ojay Corp., A-C, Inc., and Kato Co. are rivals in the creation and offer of blades. A year back, the three firms consented to impart estimating data to one another on an occasional premise. Because of this concurred sharing of data, the three organizations consistently charge similar costs, including a base value that none of the three goes underneath and a greatest value that none of the three goes above. A fourth maker of blades is Bronco Co., the offended party in a Sherman Act segment 1 claim against Ojay, A-C, and Kato. Horse asserts in the claim that the prior realities comprised value fixing and that Bronco endured direct antitrust injury therefore. Expecting that Bronco is a legitimate offended party, which of coming up next is a precise examination under current antitrust law? B) If the court accepts that the proof exhibits a consent to fix costs, it will hold the respondents at risk under segment 1 without allowing them the chance to make contentions concerning any purportedly stable business legitimizations for their understanding. D) If the court accepts that the proof shows a consent to fix costs, the respondents ought to prevail with a contention that they are not subject for any fixing of most extreme costs, on the grounds that any such value fixing would have profited purchasers. 14. Mel is a protections dealer who holds partakes in Beanbag Inc. Mel doesn't uncover this to his client Kim, whom he encourages to purchase Beanbag shares. Mel trusts that by not unveiling his irreconcilable circumstance, he will impact Kim to purchase the offers. Kim, accepting the data on Beanbag shares is given from Mels uninvolved perspective, announces that purchasing Beanbag shares seems like a phenomenal thought and buys the offers. Which of the accompanying articulations is most

Sunday, July 26, 2020

How to Relieve Job Stress After Work

How to Relieve Job Stress After Work Stress Management Job Stress Print How to Relieve Job Stress After Work Heres How to Keep Job Stress Out of Your Home Life By Elizabeth Scott, MS twitter Elizabeth Scott, MS, is a wellness coach specializing in stress management and quality of life, and the author of 8 Keys to Stress Management. Learn about our editorial policy Elizabeth Scott, MS Medically reviewed by Medically reviewed by Steven Gans, MD on July 11, 2017 Steven Gans, MD is board-certified in psychiatry and is an active supervisor, teacher, and mentor at Massachusetts General Hospital. Learn about our Medical Review Board Steven Gans, MD Updated on May 06, 2019 Jovo Jovanovic / Stocksy United More in Stress Management Job Stress Workplace Bullying Effects on Health Management Techniques Situational Stress Household Stress Relationship Stress Many of us take our jobs home with us without realizing it. Work may be stressful, but when were supposed to be relaxingâ€"from the minute we walk out of the office until the next morning when we come backâ€"we often let job stress seep in instead of making the most of our non-work lives. There are many reasons we do this, but there are more important reasons why we can and should learn to stop. Read on to gain a greater understanding of how smart people unwittingly magnify job stress, and how you can leave work  at work  as much as you possibly can. This can decrease your stress levels and increase your overall happiness. How We Take Work Home We Think About It During Our Commute:  The drive home from work could be a time to enjoy the freedom of being off the clock, or it can be a time to ruminate about the stresses of the day, replay frustrations in your mind, and think about everything thats weighing on your shoulders as you battle road rage until you reach home. All too often, people choose the latter option when the formerâ€"letting the drive home be a  freeing experienceâ€"is so much more beneficial. The problem is that this can magnify stress levels so that they are even higher after the commute home than they were at the end of the workday. If this sounds like you, now is the time to take the reigns and make your commute a time to shrug off the stress of the day. In the coming week, try to really notice your thoughts and habits as you drive home if youre not already aware of them. We Vent About Job Stress to Our Loved Ones:  Complaining about work to a loved one is a common pastime of people with stressful jobs. It feels good at the moment but may take a toll over time. While keeping feelings bottled up isnt an optimal answer, when we spend what could be quality time with loved ones focused on all the stresses of the day, we lose more of our day to job stress. Clearly, the less time we can spend complaining about work, the more time well have focused on things that make us happy. This week, try to notice how much time you spend complaining about work and see if this is the right amount of time for you. We Ruminate About Difficult Co-Workers:  Its very natural to seek emotional support when dealing with difficult co-workers. However, as with job stress venting in general, focusing too much on the stress created by difficult co-workers can rob us of the joy of our non-work lives. If you find yourself spending non-work hours obsessing over, replaying, or even thinking about the stress that your co-workers bring to your work life, its time to assess if this is the best way to spend your time and decide how to stop if you need to. We Worry About Work Instead of Relaxing:  If you face a heavy load of stress on the job or have the kind of job that requires significant troubleshooting, it can be difficult to shut off the brainstorming part of your brain when you leave work. (This is particularly true for those who work from home.) And if finding solutions is fun for you and it doesnt cut into your personal life too much, it may not be a problem; it may be more of a hobby to think of new ideas for your work, especially if your work feels more like a calling to you, and not just a job. However, if you find yourself stressing or ruminating over problems at work, its best to leave that burden at work. (Dont worry, itll be there when you get back.) We Beat Ourselves Up Over ThisIf all of this is sounding a little too familiar, dont let it stress you. Its fairly common to stress about work when youre not at work, so dont blame yourself. Focus instead on how to shrug off stress and enjoy your life when youre not at work. How To Leave Job Stress At Work Tie Up Loose Ends Before You Leave:  One of the first and best ways you can leave job stress on the job is to prepare yourself before you leave. To cut down on after-hours troubleshooting, prepare a to-do list for yourself when you get back the next day. This can allow you to come in and feel focused, and it can allow you to leave and feel that things are taken care of as much as they can be until tomorrow. If you are prone to stressing about unsolved problems when you get home, you may even take it a step further and create a list of possible solutions to any issues you think may follow you home; then you can remind yourself youve thought about it as much as you can, and now you need to take your mind off of things and sleep on it. Things will be clearer when you get to work again tomorrow. Knowing this can help you to leave things there. Create a Post-Work Ritual:  Just as it helps children relax and go to sleep when they have a bedtime ritual, having a post-work ritual is a great way to help yourself unwind after a stressful day of work. Even better, it can be a way to create a mental habit of relaxing your mind and letting go of job stress after a long day of work. Your routine may consist of something simple like taking a deep, cleansing breath as you walk out and intentionally reminding yourself that you have now left work both physically and mentally. (One martial arts master recommends taking a deep cleansing breath, shaking out your limbs, and mentally leaving your burdens at the door.) It can involve mentally going over what youre looking forward to in the rest of your evening, or texting a loved one and refocusing your attention to your life. Experiment and see what suits you best. Whatever works for you, make it a habit and keep doing it. Enjoy Your Commute Home:  The ride home from work can be stressful if you keep replaying the stresses of the day, or letting traffic stress you out even more. With some planning, you can make your commute home into an experience you look forward to rather than another obstacle to overcome before you can relax. One way to maximize your commute time is to listen to audiobooks, either fiction (for fun) or nonfiction in an area where youd like to grow. Listening to music is also a known strategy for stress relief, and a simple one to do while sitting in an enclosed space. Mentally counting everything you have to be grateful for can not only make the time pass but can get you into a more positive frame of mind, and prime you to appreciate your loved ones more when you get home to them. What to Do When You Get  Home Create a Soothing Home Environment for Yourself:  Because we spend so much of our non-work hours at home, its important to have a home environment that soothes your stress rather than one that leaves you feeling more stressed and tired than it should. Because clutter has a subtle but very real effect on our stress levels, it pays to declutter as regularly as possible. Here are some other important strategies for creating a relaxing home environment. If your home is a haven from stress, its easier to let job stress melt away once you get there. Treat Yourself:  Think about those little treats in life that put a smile on your face, and get more of them into your day. These little happiness-boosters, known as pleasures by psychologists, can lift your mood in a measurable way and reduce stress in the process. It can be a cup of tea, your favorite comedy, a long walk with a loved one, a soothing bath, or anything else that brings you a bit of joy. Try to mix them up so they have a bit of newness to them and youll enjoy them even more. You deserve it. Cultivate Mindfulness:  Research shows that those who have a mindful perspective are more able to focus on the present moment and turn their focus away from the stress of the past or anxiety over the future. This translates into a greater ability to let job stress stay at work and enjoy the time you have each evening and weekend to simply enjoy life. Practicing mindfulness exercises can increase your ability to maintain this present moment perspective, so they are highly recommended for relieving post-job stress as well as for building resilience to stress in general. Enlist Support:  If you need to talk about the things that stress you at work before you can let go of them, it helps to have a supportive person who will listen and help you to let go of the stress. (Depending on what helps you the most, this could be someone who validates your feelings and helps you to refocus, who helps you to brainstorm and troubleshoot, or who lets you vent and turn your frustrations into laughter.) Enlisting support can also entail having someone to gently remind you to refocus your thoughts and energy if you start getting bogged down by stressful thoughts of work. Ultimately, if youre feeling overwhelmed by job stress, enlisting help can mean talking to your doctor about stress or finding a good therapist who can help you to come up with coping strategies that work or a new plan. Make Your Non-Work Time Count:  Finally, one of the most fun and effective ways to leave job stress on the job is to really focus on making the rest of your life something worthy of your attention and engaging enough to take your mind off of stress if you need it to. This means creating enough balance in your life to include leisure time and hobbies. It means cultivating healthy relationships to help you feel fulfilled and take your mind off of stress. It means creating healthy habits to relieve stress, as well as setting goals that excite you and going for them. Or sometimes it can simply mean enjoying the present moment, whatever you happen to be doing at that moment.

Friday, May 22, 2020

Stereotypes Directed Towards Latin Americans - Free Essay Example

Sample details Pages: 4 Words: 1317 Downloads: 7 Date added: 2019/04/12 Category Society Essay Level High school Tags: Stereotypes Essay Did you like this example? Stereotypes have a big impact on our life. Without noticing, everyone labels someone by their appearance, the way they talk and maybe even walk. Stereotypes can make a person feel insecure and be unfair because people immediately label someone for something they do or because of their gender. Just because we are all labeled as something by the way people see us as, doesnt mean it needs to be true. Stereotypes can be harmful because they are based on gender, race, and have a really big impact on Hispanics. Stereotypes based on gender say how women should be a housewife once they are married and just take care of their kids. Some families still have the same traditions that their families told them and want their kids to follow it. For example, according to the Latino Leadership Council, Elisa Herrera states, I see young Latino boys being given the freedom to go out.. While the daughters are expected to stay home, be proper, help with the housework and essentially ready themselves to be future mothers and homemakers. This is very true and still happens to this day. Young girls are prohibited from going out, especially on their own because theyre weak and anything can occur to them while a young boy can easily take care of himself because hes stronger. Fathers praise their sons and tell them how if anything ever occurs to them they are responsible for the women and the son will be the man of the house. While the men in the house can just relax and watch TV, the women have to be in the ki tchen, cooking and the daughters have to help out by washing dishes and learn how to cook. Don’t waste time! Our writers will create an original "Stereotypes Directed Towards Latin Americans" essay for you Create order While this doesnt happen in my family, my mom does make me do the chores and says how I need to learn how to be independent and learn how to do things on my own without any help. She tells my sister the same thing and although I dont like doing chores, I do them because we all have to help out at home and none of us gets a free pass. Two researches from the University of Nebraska and UC Davis did a 2004 study in where they studied young Latino and Latinas, and one Latina women said: He (her brother) had a very much later curfew than I did. He got a car, got to drive a car and then he also got his own car and I never didI could only go to school-related activities and he could do about anything, he could go any place he wanted and so I always felt like I was the one that she (her mother) just didnt ever let go, she always kept control over everything that I did. This is very realistic and happens a lot, especially in Hispanic shows. When Im watching a TV show, such as La Rosa De Guadalupe which is a Mexican TV show that talks about all different types of problems that happens in real life. While it is different for every person with their social status, there still is a few similarities. People from high class give their sons anything they want and dont have a curfew while their daughters dont have to do chores, they have to stay home and be ready to be the perfect wife by giving their family all the attention they need. For medium and low class, it is the same by the girls having to do chores and the guys not having to worry about washing or cleaning up anything and can easily boss around their own mother and sisters by asking them to do anything they need. This ends up being bad, because the sons look up to their fathers, and see how machismo their fathers are and end up being the same way, not only with their mother and sisters, but even at school, with a girlfriend and with anyone else they feel like because the son feels like he has more power than a woman. Machismo means how a man has a lot of pride, and can be very aggressive, and say things such as, men dont cry. In the United States particularly I have noticed that there are many stereotypes directed towards Latin Americans. One of the stereotypes that brings our Latin American culture down is that many Americans commonly claim that all Latinos are Mexican. According to NBC News, they published an article discussing the struggles Latinos face with this stereotype. Being Latino means being part of a rich, diverse culture. Or does it? Some Latinos feel removed from their peers because of their skin color, language ability, or mixed-race heritage.This is a struggle I relate to. I am a Mexican American. With that being said in my community I feel like there is a certain way I am supposed to act. With stereotypes being one thing and my family constantly telling me to not lose my heritage I find myself questioning who I want to be. At times I even feel ashamed of showing off my culture because I dont want to come across as a stereotypical Latina. I am not ashamed of my ethnicity but stereotypes ma ke me feel that I should be. Many people immediately put a label to someone they see, for example, in school, Asians are known as the smart ones in math because of how easily it is for them to understand the lessons. Another stereotype that sadly is given to Latino Americans is that the majority of us are or will be garden workers, house maids, janitors, or construction workers. Even though there are many people that work in those fields we are much more than just people who come to this country other than cleaning. There are many entrepreneurs, business owners, doctors, lawyers etc. who are Hispanics. For some reason the stereotypical jobs are looked down on by more privileged people. In many times it feels like were even being ridiculed on television. In many films Latinos are portrayed as the nanny or the maid. One of the most recent and disrespectful things that have happened on TV was on a program titled The View. Kelly Osbourne, a co-host and her fellow hosts were discussing Donald Trump wanting to deport immigrants back to their country and she said, If you kick every Latino out of this country, then who is going to be cleaning your toilet, Donald Trump. The comment was not only disrespect ful to every immigrant who has consistently done difficult jobs in order to provide to their family because they arent privileged enough to afford much, but it was also assuming that cleaning toilets is all Latinos have to offer. Stereotypes are harmful to any race. Recently with all the news headlines and the hate increasing towards the Hispanic community those stereotypes have been used to degrade our potential as Americans in this country. As a Latina myself the only thing I can do is to continue to strive and push against any stereotype about my ethnicity. Along the side of a generation of Latinos who are attending college to make something out of ourselves. All I could hope for is that one day our hard work is recognized by those who criticize us. Whether it be proving to your mother you will be much more than a housewife, a man fighting against machismo, struggling to fit in with your community or studying to make a career for yourself just remember us Latinos are much more than that. Work Cited Herrera, Elisa. A Tale of Two Childhoods How We Raise Our Sons and Daughters Differently. Latino Leadership Council, 27 Apr.2011 Rodriguez , Julie M. Latino Life: Are We Tolerant Of Our Own Hispanic Diversity? NBCNews.com, NBCUniversal News Group, 31 July 2014 If You Kick Out Latinos, Who Will Clean Toilets? The View. ABC. Television. 04 Aug. 2015

Friday, May 8, 2020

Watergate A Decade Of Corruption, Lies, And Shadiness

Olivia Sees Mrs. Shandera Mr. Hill English pd. 3 History pd. 9 10 February 2017 *Insert Title Here* The 1970 s: a decade of corruption, lies, and shadiness. It seemed impossible any good could come out of such a disaster. However, only one thing was certain: United States Government would never be the same. Republican President Richard Nixon ran for reelection in 1972, amidst the Vietnam War and a divided nation (History.com Staff). It was crucial that Nixon and his reelection team put forth an aggressive campaign (History.com Staff). The Watergate Scandal increased public distrust of United States Government, therefore creating new acts to disclose government information and closer scrutiny of government by the media. According†¦show more content†¦Archibald Cox was appointed special prosecutor for Watergate in May of 1973 (Feinstein 39). Nixon had previously taped White House conversations and had Cox fired when asked to turn in these tapes (Feinstein 39). Clearly, Nixon had something to hide. According to â€Å"Watergate,† from July 10 throug h July 12 of 1973, former Attorney General Mitchell testified in court. He confessed that he helped cover up the scandal to save Nixon s reelection. Mitchell also revealed the plumbers,† which were a secret White House group created to stop information leakage involving President Nixon (Watergate (1973)). The information that surfaced during the trial always led back to Nixon. The Supreme Court commanded Nixon to turn over the tapes in July of 1974 (Feinstein 39). It was proven on the tapes that Nixon lied about covering up Watergate, thus putting Nixon in the position for impeachment (Feinstein 39). According to Watergate Scandal, more information was unveiled as the trial went on, ironically followed by President Nixon’s resignation in August 1974. Gerald Ford was Nixon’s successor, and he pardoned Nixon for any accused crimes. However, many of Nixon’s aides were not pardoned. They were convicted and sent to federal prison, while Nixon faced no punishmen t. Although Nixon was never prosecuted, the Watergate scandal changed American politics forever, leading many Americans to question their leadership and think more critically about

Wednesday, May 6, 2020

Reality Television Free Essays

Reality television has strong influence and damaging effects on our society. But let’s face it, we feed on the drama. We love to absorb another life other than our own. We will write a custom essay sample on Reality Television or any similar topic only for you Order Now Along with it comes the misconception of reality which distorts how one believes they have to behave to gain fame or attention. Reality television is bad for culture because it only elevates money, beauty, and fame above other qualities by promoting inappropriate behavior such as bullying, casual sex, alcohol abuse and bad language. The media plays a major role in selling this trash in order to increase revenue. Reality tv has a strong impact on our society because it distorts our view of reality. It pollutes our minds with Knowledge, attitudes, values, and behavior that are influenced by exposure to reality television and deemed acceptable by society. Our culture serves up degradation as a form of entertainment. Such shows incorporate inappropriate behavior such as bullying, scheming, and manipulating in order to get ahead or get the guy/girl. This is extremely harmful to children and teens because at this age they are seeking out their personal identities and starting to develop relationships with family, friends, and the opposite sex. They indentify with the media for what’s cool and look up to these public figures for how they should act, dress, talk etc. One example how these shows are negative would be MTVs Parental control, where the parents are unhappy with their child’s current choice of whom in which they’re dating. So, they get to choose who they assume would be a better choice for their child. While doing so, their current significant watches as they bf/gf go on a dates with their parent’s choices. This usually results in disrespect and bad mouthing to the parents from the current bf/gf. Some of the stuff is appalling that is said and sexually suggested to a teen audience. Not only do these shows encourage inappropriateness it creates drama because drama creates attention that we all crave at times. Other shows spotlight this lavish lifestyle and make the common person believe that they do can live this life if they model these infamous characters behavior and they too can receive stardom for random careless acts. It mainly bases stardom on physical appearance and how far you will go for the prize whether it be 100,000 or the rich husband. It makes us all superficial, materialistic and really unrealistic. Fall in love in 8 weeks, give me a break. But it’s entertaining and does suck us in. The contestants on these shows contribute to the ideology of competitive elements and stereotyping over working. What kid would want to go to school if he could party all day and have a rich bf gf and receive fame for it as well. I think we all seek another unrealistic lifestyle and these reality shows are giving our youth the message that if they act according they may too receive fame. Although, such shows demonstrate negative values ans are corrupting our youth and perception on things, the media is making money and doesn’t see these shows as negative only a positive asset to their bank account. The media has definitely altered the baseline of civility because money rules all things. The cost for these shows and their content are nothing but cheap. According to a recent article by Laurie Hibberd, she suggests cost has much to do with it. Reality shows cost an average of 400,00 to produce and gain up to 2 million for a dramatic series (Hibberd2002. It’s the less expensive option and ratings sky high , why wouldn’t; they keep these drama on the air. They may lack moral and values but big companies are not bothered by this only bothered by financial gain. Also big companies and organizations back these productions up with service or merchandise. Their only motive is to market their products and services, not to improve quality of programs. For in stance, a clothing label may give out merchandise hoping this may promote their brand. If the reality stars are wearing it, the kids will want to wear it as well. They don’t care what else the show may promote as long as its promoting their brand and resulting in an increase in sales. Reality television I believe has such a negative impact on society because it makes us believe that we can see ourselves on tv. That if we fit the profile that we too may receive stardom. But on the same not it makes us believe that our lives aren’t normal and maybe even boring which may even cause more drama in our life. Also, the media’s interest in making money is a contributing factor to wht such behavior these shows represent are coming into the norm. How to cite Reality Television, Essay examples Reality Television Free Essays In the year 1992 a new idea was introduced to America and it was called reality television. MTV produced a show called, The Real World that had seven strangers living in a house together and had everything they did filmed. After many failed attempts at trying to make this reality trend catch on, CBS launched Survivor, which pioneered the way for all reality shows to follow in the next decade. We will write a custom essay sample on Reality Television or any similar topic only for you Order Now It was a show about people battling it out in two separate tribes to their wits end in the jungle and it spread like wildfire across America. Survivor premiere debuted to 28 million viewers and is still on today, a decade and 21 seasons later (McCraley). Reality television did not have the power to tip and become an epidemic until producers began to use clever marketing strategies to bring Survivor to the mass of America. It has been almost twenty years since MTV first attempted to air The Real World with hopes of creating a new type of television America would love. First broadcasted in 1992 it is now the longest running show in MTV’s history and is currently on its twenty-fifth season. It is credited with being the first reality television show aired but it was not the first to grasp America and change the way we watch television. Reality television’s first big tipping point came the night Survivor premiered in May of 2000 on CBS and producers were beyond ecstatic when receiving the numbers the next day of viewers that tuned in (Metz par. 1). An epidemic had begun and it was here to stay. The American Survivor was derived from the Swedish version of the same show but only the first season of America’s Survivor had the same format. Throughout the seasons the producers have added new twists, turns, and contests. The United States version of Survivor is produced by Mark Burnett and hosted by Jeff Probst (Metz par. 1). This one single show caught the eyes of millions of Americans and since then all of our basic channels have been flooded with what we call ‘reality’ television. The format and concepts have changed drastically but there still seems to be a demand for reality television so producers will continue to come up with new ideas until America no longer seems to show interest. Reality television has become a constant target for controversy and complaints but seems to be one of those things we either love to hate or hate to love. Reality television that used to just be fun competition has turned into pregnant teenagers, partying Guidos, rich kids in Los Angeles or eight roommates all sleeping with each other in one house. Each one of these presents obvious controversy for the public eye but the producers do this for a reason. If there is nothing to talk about then no one will talk. The more buzz a producer can build about their show the more people will want to watch (King par. 2). Reality television producers seem to have a certain niche for stirring up as much debate and controversy as they can. As ridiculous as reality television shows have recently become with at least 6 different ones all involving competition of baking the perfect cake, Americans are what propel this industry. We continually watch them and keep their ratings up so they are beginning to take over other shows such as sitcoms and dramas. Some reality television shows are even getting signed for more seasons than non-reality shows are receiving. Survivor and The Real World being prime examples, both having over twenty seasons of airtime (Metz par. ). It is not a question of whether or not reality television is or is not an epidemic, it is a question of how did Survivor manage to turn this industry around and make everyone fall in love with it. The gist of Survivor goes a little something like this; the show starts with sixteen average Americans who are brought to a remote island to fend for themselves. The island is usually a very unforgiving place with no modern conveniences. The sixteen individuals are divided into two teams. Every few days, one of the teams gathers at a tribal council and votes someone off the island. You can gain immunity by winning the challenges, which are very fun and interesting to watch. Once a total of six people remain the tribes merge. After this, it is every person for him or herself. The last Survivor at the end wins one million dollars (Charkow). It is all about who will make just the right alliances and just the right enemies in order to take home the money. Over the past years connecting with people on common interests has become an important aspect of living. Reality TV allows us to do just that; we can watch a show Monday night and then have something to talk about the next day at work or school. We can have a common interest with someone without really having to like the same things. Curiosity also plays a role in our obsession with this trend, viewers will imagine themselves in these certain situations and think how they would react but the difference is the viewers get to watch from afar and not have any consequences for what they might choose (Hotchkiss par. 2). Reality television has completely changed the entertainment industry in that it creates a fun way to follow these participants and since they are real people with real conflicts their lives matter to us. This seems to be one reason surrounding why reality television has become so captivating for America and just why it is undeniably here to stay for the long haul. So what exactly did Survivor have that managed to captivate America and keep us here? Unpredictability with relatability (Crum). Each week there were these normal human beings performing risky tasks unknowing if they were going to be sent home the following week. Americans began to watch, found their favorite contestants, and had to stay to make sure they made it until the end. Survivor producers also knew when creating this show the factor of relatability would play a major role. By taking normal human beings that are not trained actors, viewers begin to realize they may personally know one of the contestants or at least know them through the six degrees of separation. Even if they do not somehow know a contestant there is always one that they can relate to and connect with. When a viewer has a personal connection in a show it makes them want to invest more and they are willing to dedicate an hour of their time each week to tune in and see how their favorites are doing (Yazbek). Producers and casting directors thrived off of this concept of relatability. Each and every contestant is different in some way that producers believe will reach a vast majority of viewers in America. If there is a contestant representing each main demographic there is at least one person for almost everyone to connect with and want to root for. Once the viewers lock in their favorites they religiously watch Survivor in order to check up and make sure their contestant is still in and surviving. This is what helped Survivor manage to tip the reality trend (McCraley). The casting directors and producers knew exactly what to look for in the contestants they choose and they chose perfectly. America originally tuned in for Survivor’s first premiere because they did not know what to expect from these ordinary people getting their own television show and Survivor’s marketing team created a hype that was able to draw in over 28 million viewers for the first time (Metz par. 1). Dr. Kathleen King, who is a motivational keynote speaker, believes that Survivor uses their contestants as characters as a marketing strategy. If situations can’t be resolved in a timely manner, people grow frustrated and bored with them. Our brain starts telling us, through our emotions, that it is time to move on. For a show to be successful, it has to introduce a parade of situations, just like real life would. So, how does a show keep us engaged in between situations? What keeps us tuned in? The characters . Characters are what we connect to. Characters engage us at a completely different level than situations. Situations are an intellectual challenge. Characters create emotional bonds. We care what happens to them (King). This caring, this connection, provides the emotional overtones that keep the situations of Survivor consistently interesting. Americans instantly fell in love with this nail-biting reality show as soon as it made its debut. From the get-go producers created characters that they knew America would fall in love with, each for different reasons. Although Survivor is not scripted certain teams are paired together and certain scenes may be edited in hopes of causing a stir with viewers. Producers create good and bad controversy to evoke emotions from their viewers. Once you are able to pull at the heartstrings of your viewers and have them emotionally involved with your characters you can create a true bond (Morrison par. ). Survivor made viewers fall in love with certain characters so when they were backstabbed or voted off they felt emotions for them. They would continue to watch so they knew exactly how their season would end and who took the winning spot of someone they wished would have won or stuck with their favorites until they would win (Hotchkiss par. 2). This level of emotional connection created a st ickiness factor that helped Survivor stay with its viewers. One more reason Survivor has lasted so long and continually intrigued viewers is they way it is shot. A reality show’s segment producers or story editors usually assemble storyboards and shooting scripts, which are important tools for shaping the direction of the show. In the TV sitcom and drama world, these people would be known as writers. Unlike writers, the Writers Guild of America does generally not recognize them and so they are not union employees. This distinction could be seen as a disservice to the segment producers and story editors, but it benefits the show in that it lowers production costs and it helps preserve the idea that the shows are real and unscripted. It also allows reality shows to keep on rolling when a writer strike hits, like it did in fall 2007. Many reality show staffers have contested the distinction in ongoing court cases since 2005 (Poniewozik par. 2). Reality shows typically do not have scripts, but there is often a shooting script or an outline that details aspects of an episode or part of the show. For example, it can set up a specific challenge for the contestants on Survivor. A shooting script could also create conflict between some of the participants by pairing specific people as roommates or partners. Producers create shooting scripts with viewers in mind thinking about what they might like to see and what would make them stay tuned. In extreme cases, a shooting script might include a storyboard, which is a visual representation of the concept that physically illustrates what will occur in a scene (Metz par. 2). Ultimately, reality producers and editors have a lot of control over what happens on the show, just by the sheer fact that they have put the people together in certain situations, and they are controlling what footage gets aired and what does not. If Survivor were just a 24/7 camera on contestants living in the jungle viewers would get bored. Producers pick and choose the best material and content to air because obviously America does not want to watch strangers sleeping or eating their food, they want to see conflict, emotion, and turmoil. If it were not for Survivor we would never know if some other show would have had the power to tip the reality television trend. Thanks to Survivor, its stickiness factor, and its relatability we will never have to worry about that. Survivor paved the way for the majority of America’s favorite television shows we watch today and opened doors for a new format of television programming. There is no way to tell how long reality television is here to stay but at the rate it is going, it seems like it will be putting up a fight until America stops watching. After all, reality television would not have already lasted this long if it wasn’t a survivor. How to cite Reality Television, Essay examples

Tuesday, April 28, 2020

Star Wars and Odyssey Comparison Paper Essay Example Example For Students

Star Wars and Odyssey Comparison Paper Essay Example Luke gets ladled to adventure when his aunt and uncle get killed and he no longer has a home. (Star Wars). Odysseus gets called to adventure by his king to fight In the Trojan war. (The Odyssey). These stories are similar besides just following the cycle: both men go out and fight for something that they truly care about;for Odysseus its his family and getting home ,but for Luke its saving princess Leila and helping the rebels. Both Luke and Odysseus had to pass or fail certain tests. Likes test was to learn the force. As Luke continued to excel as a hero the Force came along with him. We will write a custom essay on Star Wars and Odyssey Comparison Paper Example specifically for you for only $16.38 $13.9/page Order now Odysseus test was to see it he would thank the gods for allowing the Greeks to win the war, (The Odyssey), Odysseus never thanked the gods therefore Poseidon punished him by forcing him to be lost at sea. In the epic hero cycle there is one event called the supreme ordeal. Supreme Ordeals are the high point of the adventure, RSI when the tests that the hero went through either let him live or let him die. In Star Wars the supreme ordeal is when Luke, Han Solo, Chewable, and Princess Leila are trapped in a garbage compactor. (Star Wars). In the Odyssey the Supreme Ordeal is when Odysseus asses back through the Charladies. The last thing that needs to happen in order to finish the epic hero cycle is flight. Plight is when the hero leaves Where the supreme ordeal takes place. In Star Wars the flight occurs when the rebel force blows up the death Star. (Star Wars). In The Odyssey the flight occurs when Odysseus kills the suitors and reclaims his home. Goes to Troy to fight a war and get lost at sea for 20 years. In Star Wars Luck is of their universe. The Odyssey and Star Wars follow the same basic cycle. Both order to start the epic hero cycle you must be called to adventure. Luke gets home. (Star Wars). Odysseus gets called to adventure by his fellow kings, (The Odyssey). These stories are similar besides just following the cycle: both men go out and fight for something that they truly care about, Both Luke and Odysseus had to pass or fail certain tests. Lakes test was to learn the force. As Luke continued to excel as a hero the Force came along with him. Odysseus test was to see if he would thank the gods for allowing the Greeks to win the war. (The Odysseys Odysseus never thanked the gods therefore Poseidon punished him by forcing him to be lost at sea. In the epic hero cycle there is one event called the supreme Ordeal. Supreme Ordeals are the high point Of the adventure, its when the tests that the hero went through either let him live or let him die. In Star Wars the supreme ordeal is when Luke, Han Solo, Chewable, and Princess Leila are trapped in a garbage compactor. (Star Wars). In the Odyssey the Supreme Ordeal is when Odysseus passes back through the Charladies. (Homer, 1081). The last thing that needs to happen in order to finish the epic hero cycle is flight. Flight is when the hero leaves where the supreme ordeal takes place. In Star Wars the flight occurs when the rebel force blows up the death star. (Star Wars).

Thursday, March 19, 2020

Fred Lebow Essays

Fred Lebow Essays Fred Lebow Essay Fred Lebow Essay Name: Course: Lecturer: Institution: : Date: Fred Lebow If a person is asked, who started the New York City marathon, the first thought is mostly about the Kenyan runners who have been winning medals in the athletic sports arena combined with the American runners to create spectacular events. It should be noted that the New York City marathon was created by the least likely person. The man is known as Fred Lebow. The man turned a simple dream into a reality. Before creating the New York City marathon, he was called a dreamer. After the creation of the New York City marathon, he became a visionary. Through the art of shtick gimmicks, Fred Lebow was able to convince most of the sponsors to fund the race, as well as making other companies benefit from it. The New York City marathon was conceived in a simple way. Fred Lebow had to apply several shtick and gimmicks to lure the different authorities to give him the permit to use the Central Park for runners. He said that some of his wealthy friends in the runners’ club were going to sponsor the event. The authorities gave him the permit to use the Central Park unaware of what was coming their way. He went on to popularize the race in the media fraternity by indicating that prominent runners will attend. After this, the New York City marathon race was born. As the years went by, the event grew bigger every year. Fred Lebow created the race using the big apple as its logo. The T-shirts being used by the runners, which had to be worn, conveyed the picture of an apple with the saying ‘big apple’. This was an extremely good campaign for the Big Apple Company because it marketed their products all over the world. This is a free form of advertisement for the Big Apple Company because their products are being promoted with the use of celebrities in the athletics’ arena. The race comes once in a year and runners from everywhere in the world, participate in this event. Therefore, the event is viewed all over the world making it a good day for the Big Apple Company every year during the marathon.. In order for the New York City marathon to happen, Fred Lebow applies ‘Power the Central Concept in Political Science’ in that he had to use power to control the media and the relevant authorities that were involved in the creation of the marathon. First, he skimmed and made everybody to believe that he had a couple of millionaire friends who were ready and willing to sponsor the event. In the real sense, when money is involved there is the show of power and might. Often, people with money are believed to command power in the society. Therefore, Fred Lebow used this gimmick to manipulate the authorities to give him a permit to use the central park. The other form of power that Lebow used to manipulate people in making the New York City marathon a reality are the celebrities. Although it is difficult to understand, the celebrities command some power in the society. This is because people look up to them in the society and they believe in whatever they are saying. In many cases, politicians use the celebrities in conducting their campaigns because they are able to reach to the ears of many people. In this case, Lebow used prominent people or athletes who had won several marathons before. For instance, when he approached the New York Times, nobody knew him or even had heard of the New York City Marathon. The shtick that Lebow used in the creation of the New York City marathon is the use of the political figures. He invited the mayor of New York City in the race to attract people’s attention. Political people or figures command an amount of power in the government. These people control most of the government resources. Additionally, they are involved in decision-making of major policies in the government. In this case, Lebow strategically used the mayor to attract the crowds of people and runners to show the seriousness of the marathon. This worked extremely well because many people and runners availed themselves for the marathon and the media was covering the full story. This resulted to the growth of the New York City Marathon to where it is today. The last form of power used by Lebow to create the New York City marathon is the use of prestigious sponsors. When the Marathon was being started, Lebow did not have any sponsors but he was lying to the people involved that he had prestigious sponsors who were willing to fund the event. In reality, big companies and rich people have some power in them in the society. The mention of a big company will most likely attract the attention of the people and the media. This means that they have power if they are able to command the attention of people. In this situation, Lebow was able to command the attention of people by the use of fictitious sponsors who sounded to be prestigious. To start or create something is hard, but the extent to which one is willing to go in order to create anything makes it easy. Fred Lebow was such a man who was quiet but because of his will, he was able to create one of the most prominent events in the world, the New York City Marathon. This event has become an advantage to some companies like the Big Apple Company because their products are showcased all over the world. Lebow used shticks and gimmicks to manipulate the authorities in creating one of the most breath taking marathons in the world. For this fact, he is seen as man of vision and not a dreamer.

Tuesday, March 3, 2020

El boletín de visas para el mes agosto de 2019

El boletà ­n de visas para el mes agosto de 2019 El boletà ­n de visas, que actualiza cada mes el Departamento de Estado, es fundamental  para las personas que estn esperando por su tarjeta de residencia permanente en determinadas categorà ­as de solicitudes por familia o por trabajo, ya que significa que la espera ha terminado y se inicia la fase final de la tramitacià ³n. En este artà ­culo se explica para quà © tipo de peticiones de tarjeta de residencia, tambià ©n conocida como green card,  es relevante el boletà ­n de visas y quà © hacer si por edad o por matrimonio se cambia de categorà ­a. Asimismo, se informa sobre la  diferencia entre dates for filing y   final action date, cul es el boletà ­n de visas actual y  cà ³mo  entenderlo. Finalmente, quà © esperar una vez que se inicia la fase final de la tramitacià ³n de la solicitud de la green card. Para quà © peticiones es importante el boletà ­n de visas El boletà ­n de visas es relevante para todas las categorà ­as de peticià ³n de tarjetas de residencia permanente por familia o por trabajo para las que existe un là ­mite mximo que puede ser aprobado por aà ±o fiscal. En otras palabras, esto quiere decir que  no aplica a las peticiones de ciudadanos estadounidenses para sus hijos solteros menores de 21 aà ±os, cà ³nyuges o padres, ya que la ley no establece un là ­mite para esas solicitudes. Estas peticiones se tramitan sin espera y, en la actualidad, el proceso desde su inicio al fin es, aproximadamente, de doce meses. Por el contrario el boletà ­n de visa a aplica a las siguientes solicitudes de peticiones por familia: de ciudadano para hijo soltero mayor de 21 aà ±os, que se conoce como F1de residente permanente para cà ³nyuge y/o hijo soltero menor de 21 aà ±os, que se conoce como F2Ade residente permanente para hijo soltero mayor de 21 aà ±os, que se conoce F2Bde ciudadano para hijo casado de cualquier edad, que se conoce como F3de ciudadano para hermano, que se conoce como F4 Es posible cambiar de categorà ­a. Esto se debe a que la demora puede ser muy larga  y las circunstancias personales de la persona pedida o del solicitante  cambian. Por ejemplo, si un residente permanente solicita a un hijo soltero mayor de 21 aà ±os y durante la espera el residente se convierte en ciudadano por naturalizacià ³n, sucederà ­a que el hijo pedido pasarà ­a de estar en la categorà ­a F2B a ser un F1. Es conveniente notificar  estos cambios al USCIS mediante una carta.   Adems, tener en cuenta que algunos cambios implican que la solicitud de los papeles no va a llegar a buen resultado. Por ejemplo, si un residente pide a un hijo soltero y à ©ste se casa durante la espera de los papeles, la peticià ³n se convierte en nula.   Finalmente, el boletà ­n de visas aplica en todas las categorà ­as de peticiones de tarjeta de residencia por trabajo. Diferencias entre Dates for filing y Final action date y por quà © es importante En el boletà ­n de visas hay dos tipos de fecha. En primer lugar, las que aplican a las personas  que pueden ajustar su estatus y que siguen lo que el gobierno llama Dates for filing. Eso quiere decir que ya pueden presentar los papeles para el ajuste cuando la  fecha de prioridad de su solicitud  es ms antigua que la fecha seà ±alada para su categorà ­a en el epà ­grafe  dates for filing. Sin embargo, tener en cuenta que la aplicacià ³n no puede ser aprobada mientras la fecha de prioridad de su solicitud no sea ms antigua que la fecha para su categorà ­a consignada bajo el epà ­grafe final action date. En otras palabras, los migrantes que estn ya en Estados Unidos deben estar atentos a esas 2 fechas, la primera, para presentar los papeles del ajuste de estatus, y la segunda para calcular cundo la tramitacià ³n final tendr lugar y asà ­ obtener su green card.   Entonces,  ¿por quà © es importante el date for filing si no se puede obtener la green card hasta que llega la fecha del final action? Pues porque si se est en Estados Unidos y se puede ajustar el estatus, en el momento en que se  presentan esos papeles se adquieren ciertos derechos, como la posibilidad de aplicar por un permiso de trabajo o de solicitar una autorizacià ³n para viajar fuera de Estados Unidos y regresar que se conoce como advance parole. Por el contrario, los emigrantes fuera de Estados Unidos que siguen lo que se conoce como un procedimiento consular sà ³lo deben estar atentos al final action date. Cuando llega esa fecha para su categorà ­a  es el Centro Nacional de Visas quien inicia la tramitacià ³n de los à ºltimos pasos de la peticià ³n de la green card. Boletà ­n de visas agosto  2019. Fechas de corte final action Categorà ­a F1, hijos/as de ciudadano solteros y mayores de 21 aà ±os Mà ©xico: 1 de agosto de 1996Resto Latinoamà ©rica y Espaà ±a: 1 de julio de 2012 Categorà ­a F2A, cà ³nyuges de residentes y sus hijos solteros menores de 21 Mà ©xico: corrienteResto Latinoamà ©rica y Espaà ±a: corriente Categorà ­a F2B, hijos de residente solteros mayores de 21 Mà ©xico: 1 de junio de 1998Resto Latinoamà ©rica y Espaà ±a: 1 de enero de 2014 Categorà ­a F3, hijos casados de ciudadano Mà ©xico: 1 de diciembre de 1995Resto de Latinoamà ©rica y Espaà ±a: 22 de junio de 2007 Categorà ­a F4, hermanos de ciudadano Mà ©xico: 1 de enero de 1997Resto de Latinoamà ©rica y Espaà ±a: 1 de octubre de 2006 Categorà ­a por trabajo Primera, Tercera y Otros Todos los paà ­ses: 1 de julio de 2016 Categorà ­as por trabajo Segunda Todos los paà ­ses: 1 de enero de 2017 Categorà ­as por trabajo Cuarta y Trabajadores Religiosos Mà ©xico: 1 de julio de 2016El Salvador, Guatemala y Honduras: 1 de julio de 2016Resto de los paà ­ses de Latinoamà ©rica y Espaà ±a: fecha corriente Boletà ­n de visas agosto 2019 Fechas de corte dates for filing Categorà ­a F1, hijos solteros de ciudadano mayores de 21 aà ±os Mà ©xico: 1 de noviembre de 1999Resto de Latinoamà ©rica y Espaà ±a: 1 de marzo de 2013 Categorà ­a F2A, cà ³nyuges de residentes e hijos solteros menores de 21 Mà ©xico: 1 de junio de 2019Resto de Latinoamà ©rica y Espaà ±a: 1 de junio de 2019 Categorà ­a F2B, hijos solteros de residentes mayores de 21 Mà ©xico: 1 de febrero de 1999Resto de Latinoamà ©rica y Espaà ±a: 1 de septiembre de 2014 Categorà ­a F3, hijos casados de ciudadano Mà ©xico: 15 de julio de 2000Resto de Latinoamà ©rica y Espaà ±a: 22 de diciembre de 2007 Categorà ­a F4, hermanos de ciudadanos Mà ©xico: 15 de diciembre de 1998Resto de Latinoamà ©rica y Espaà ±a: 15 de diciembre de 2006 Categorà ­a por trabajo Primera Todos los paà ­ses hispanohablantes: 1 de septiembre de 2018 Categorà ­a por trabajo Segunda, Tercera y Otros Todos los paà ­ses hispanohablantes: fecha corriente Categorà ­a por trabajo Cuarta y Trabajadores religiosos Mà ©xico: fecha corrienteEl Salvador, Guatemala y Honduras: 1 de septiembre de 2016Otros paà ­ses hispanohablantes: fecha corriente Cà ³mo entender el boletà ­n de visas Lo primero es tener a mano la fecha de prioridad que es el dà ­a en el que se presentà ³ la solicitud. A continuacià ³n, determinar  si la peticià ³n es de familia o por trabajo y si aplica el final date (persona para la que se piden los papeles est fuera de EE.UU) o, por el contrario, el dates for filing (persona para la que se piden los papeles est en EE.UU. y puede ajustar su estatus). El paso siguiente es determinar la categorà ­a de la persona pedida. En el caso de familia, como se explicà ³ anteriormente, se puede ser F1, F2A, F2B, F3 o F4. En el caso de peticiones de trabajo se puede ser categorà ­as 1, 2, 3, 4, Otros o Religiosos.   Una vez que se conocen todos los datos, corresponde buscar el el bloque de informacià ³n que aplica. Por ejemplo, si el hijo casado de un ciudadano es la persona pedida y est en Estados Unidos y puede pedir un ajuste de estatus, le interesa el dates for filing por familia. Luego tendrà ­a que mirar su categorà ­a. En el caso del ejemplo, un hijo casado de ciudadano es un F3 y a continuacià ³n verificar la columna segà ºn su paà ­s de nacimiento, si es de Mà ©xico es una, y si es de otro paà ­s, la otra. Finalmente, mirar su fecha de prioridad y compararla con la fecha del boletà ­n de visa. En el boletà ­n de visas de mayo de 2018 para un F3 de Mà ©xico que puede ajustar su estatus, la fecha de corte es 8 de septiembre de 2006. Si su fecha de prioridad fuera ms antigua, eso significarà ­a que podrà ­a presentar los papeles para el ajuste de estatus. Otro ejemplo distinto serà ­a el de un hermano de ciudadano que est esperando fuera de Estados Unidos y es de Colombia. En este caso se tratarà ­a de  un final action por familia. Adems, como es un hermano de ciudadano serà ­a un F4 y, como no es de Mà ©xico, tendrà ­a que fijarse en la columna de Resto de Latinoamà ©rica y Espaà ±a. La fecha de corte para esa categorà ­a para mayo de 2018 es 8 de enero de 1998. Si tuviera una fecha de prioridad ms antigua, eso querrà ­a decir que en unas semanas el Centro Nacional de Visas le contactar para pedirle papeles para iniciar ya la tramitacià ³n final hacia la green card. Quà © pasa cuando llega la fecha de corte del boletà ­n de visas Cuando la fecha de prioridad de una persona es ms antigua que la fecha de corte de su categorà ­a que aparece en el boletà ­n de visas se inicia el proceso final para la sacar green card. A partir de ese momento puede estimarse que las gestiones restantes se demorarn, aproximadamente, medio aà ±o. En los trmites a hacer destacan la presentacià ³n de las planillas y documentos de affidavit of support, es decir, sostenimiento econà ³mico por parte de patrocinador. Es de interà ©s conocer cà ³mo  afectan las deudas o el mal crà ©dito en las peticiones de green card. Tambià ©n es el momento de realizar el examen mà ©dico y de presentarse para la gestià ³n de los datos biomà ©tricos, incluidos sacar una fotografà ­a y permitir la toma de las huellas dactilares. Causas por las que la peticià ³n de la green card no es aprobada La mayorà ­a de las peticiones de green card son aprobadas, sin embargo, la peticià ³n puede ser negada despuà ©s de todos los aà ±os de espera.  Estas son 42 causas de rechazo de la solicitud de residencia permanente. En el caso de que se diera la negacià ³n, es importante entender la causa para saber si es una negativa definitiva o, por el contrario, es posible encontrar una solucià ³n legal. Adems, es fundamental entender que no importa que el USCIS hubiera  aprobado inicialmente la peticià ³n comunicndolo en el NOA2. Eso no significa que la green card estuviera ya  aprobada sino que, simplemente, se dio  la condicià ³n para poder pedirla, es decir, la relacià ³n entre el patrocinador y patrocinado. Dà ³nde encontrar informacià ³n   Durante la tramitacià ³n de la green card es posible  obtener informacià ³n sobre su  gestià ³n, pedir ayuda o denunciar un fraude en  telà ©fonos que brindan informacià ³n  migratoria. Este es un artà ­culo informativo. No es asesorà ­a legal para ningà ºn caso migratorio.

Sunday, February 16, 2020

Security Policy Description Term Paper Example | Topics and Well Written Essays - 1750 words

Security Policy Description - Term Paper Example In the current scenario there is no policy in place, as the company is new. One key element for a policy development process is the process maturity level. For instance, a newly derived comprehensive and complex security policy cannot be successful because organizations need time for compliance. Common pitfalls for compliance are different organization cultures, lack of management buy-in, insufficient resources and many other factors. For a newly inaugurated car leasing company, the initial step would be to publish a policy that includes bulleted points i.e. in the form of checklists. Afterwards, when the processes are matured, more policies can be developed with comprehensive and detailed requirements along with documentations for Standard operating procedures (SOP). Moreover, providing awareness of the newly developed policy will also need time to mature and align with different departmental policies already in place. To gain management buy in for any newly develop policy, it must be operational as early as possible so that changes can be made and customized in alignment with the corporate business requirements. As the policy development process can be triggered at various stages, regulations are vital motivators that are one of the key reasons for developing or modifying a policy. Moreover, any security breach resulting in a poor incident response plans and procedures can also be a factor to review or create a new incident response policy and incident response plan. The ‘top-down’ approach that will consult policy making from best practices and regulations will make only the presence of an non-natural policy with no results, as it will not be effective in the real world scenario. On the other hand, ‘bottom-up’ approach that will take inputs from the network administrator or Information Technology specialist will be too specific and according to the local practices that will not address issues in the current operational environment o f a corporate organization. Recommendations will be to find a balance and combination between these two approaches. --------------------------------------- Information Security Policy Document (ISPD) for AMERCO Car Leasing Company The information security policy is drafted from one of the templates from SANS that claims on their website to be the most trusted and the largest source for information security research in the world that focuses on certification, research and training. Moreover, many authors refer to SANS information security policy templates to facilitate organizations for an initial step of fundamental and basic requirements that are stated in these templates. However, in some cases these policy templates only require a change in the name of organization only. In spite, the focus needs to be on aligning business objectives to the policy, as it is considered to be one of the vital controls that govern from top to bottom (Chen, Ramamurthy, and Wen 157-188). 1. Purpose Th is policy demonstrates requirements for protecting or securing information for AMERCO Car Leasing company information and information that is classified and categorized as confidential cannot be conceded or breached and the services related to production and third party service providers security is safeguarded from the operations of the information security and AMERCO Car Leasing company. 2. Scope This policy is applicable to employees and third parties who have access to head

Sunday, February 2, 2020

How does the plate tectonics theory help explain the existence of Essay

How does the plate tectonics theory help explain the existence of fossilized marine life in rocks atop the Ural Mountains Be sure to include a description of the specific process(es) - Essay Example With time, the fossils collected and accumulated on the sea bed. Geologists describe the area on which the mountains exist to be at the edge of two active tectonic plates: Baltica and Siberia. The tectonic plates are considered to be constructive plates. The two tectonic plates collided and their forces pushed the plates against one another in a constant force. The force was so intense that it pushed the earth’s crust beyond its elastic limit. With time the earth’s crust got compressed as folded upwards resulting to the Ural Mountains. This was a gradual process that lasted for many years. The area that was formerly covered by the Palaeoralic Ocean was now part of the Ural Mountains. It took with it the fossil remains that was on the sea bed. The water that was contained in the ocean was displaced as result of rise in altitude of the area. Considering that the fossils had been in existence for over millions of years and that they were several of kilometers deep, it was impossible for the environmental factors like rain to completely wear out the fossil remains (Wright, 1977). In addition, the weight of the water along with other forces had compacted together the fossils forming semimetal rocks which currently exist on the top of Ural Mountains. This theory unlike other theories is credible and fully arguable especially in its endeavor to explain the existence of sedimentary rocks atop the Ural

Saturday, January 25, 2020

The Advantage Of Mobile Marketing

The Advantage Of Mobile Marketing Today, marketers are finding it increasingly more difficult to attract and retain their target audience. This is due in part to the impersonal one-way nature of traditional mass-media, and in part to the fragmentation of the media environment. What is more, consumers are no longer impressed with spectacular advertising campaigns and mind boggling special effects, instead they are now thirsty for information and are even willing to pay for it (Haig, 2002). Yet the picture is not all doom and gloom. The new global market of the 21st century has provided many new opportunities and cost effective alternatives for both marketers and consumers alike. For example, the emergence of the mobile smartphone has changed every aspect of our society and has become one of the fastest adopted consumer products of all time. As Chuck Martin points out, we are in the midst of a technological revolution that has far outweighed the television or the personal computer. This third screen, is revolutionizing the marketing landscape and the entire buying process. Mobile smartphones have liberated consumers from the confines of their homes, offices and traditional media environments and empowered them with information right at their fingertips. (Martin, 2011). Mobile marketing comprises many different applications ranging from SMS, MMS, short-codes and location-based services, to apps and direct mobile payment. With more and more people carrying smartphones in their pockets, marketers have the potential to catch them anywhere and anytime. Recent studies show that today there are more mobile devices in use than there are PCs and laptops together. Moreover, according to eMarketer, the amount of time people spend on their phones surfing the internet, listening to music, using apps and playing games has more than doubled in the past two years while the time spent online on computers has grown by just a mere 3.6 percent  [1]  . Nonetheless, that is not to say that traditional media is becoming less important or obsolete. However, due to its passive nature, marketing messages cannot be personalized for different target markets and often end up reaching the wrong audience at the wrong time. With multimedia-rich smartphones and other wireless devices marketers have the ability to send their consumers more personalized and relevant marketing messages wherever and whenever. Likewise, consumers are now able to search for the information they need whenever they need it. Thus, with a well-integrated marketing campaign that includes both traditional and new media businesses and brand owners can increase the customer loyalty, acquisition and most importantly their bottom-line. 1.2 Objective The objective of this thesis is to gain an understanding in the current state of mobile marketing and to identify the advantages of using a mobile smartphone as a direct marketing tool in comparison to traditional mass-media. Moreover, this thesis will examine the potential and future trends of mobile marketing and its implications for companies. 1.3 Methodology This review is based on a number of select books, journal articles, websites and other literature in the field of mobile marketing, digital media and m-commerce. The most popular and commonly cited literature was also selected. The search for relevant literature was based on many keywords including but not limited to: mobile marketing, mobile ads, m-commerce, traditional vs. new media, digital media, and direct marketing. Mobile Marketing 2.1 Definition of Mobile Marketing Before exploring the advantage of using a mobile smartphone as a direct marketing tool we must first define mobile marketing. In short, mobile marketing is a method of connecting people with advertisers via a mobile device. However, with the rising demand for information and communication technology as well as falling prices for broadband internet  [2]  , mobile marketing has become a powerful marketing tool that is shaping the way we do business.  [3]   As Eric Pfanner of New York Times describes, the power of mobile marketing comes mainly from the ability to acquire immense volumes of user-generated data by monitoring their clicks and tracing their whereabouts. Mobile marketing also makes it easier to focus the communication towards targeted audiences giving it a huge advantage over traditional mass-media which targets the public as a whole. But what exactly constitutes mobile marketing and how is it defined? According to the Mobile Marketing Association (MMA), mobile marketing is defined as a set of practices that enables organizations to communicate and engage with their audience in an interactive and relevant manner through any mobile device or network.  [4]  This definition is composed of two important components: a set of practices and engage with audiences. The first component relates to various marketing and e-commerce activities such as advertising, promotion, e-banking, online-purchase and CRM to name a few. Hence, mobile marketing is a set of practices intended at delivering a message, creating value and/or building a relationship with the customer. According to Philip Kotler, renowned professor and marketing theorist, marketing is defined as the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit (Kotler, Wong, Saunders, Armstrong, 2005). One might then say that mobile marketing is the science and art of communicating, engaging, and delivering value that is relevant to the target market at a profit via wireless telecommunication media. The second and more important component in MMAs definition of mobile marketing relates to the relationship between the customer and the marketer. With mobile devices this relationship has shifted from one-way to two- and even multi-way relationships where both the organization and the customer are responding to one another and exchanging information (Shankara Balasubramanian, 2009). Consequently, the purpose is to entice the customer to respond by either push tactics, initiated by the customer in the form of a click or a response, or pull tactics initiated by the marketer  [5]  . Additionally, Rob Stokes of eMarketer explains that there are two forms of mobile engagement. One uses the mobile phones communication features as part of an engagement strategy, and the other drives traffic to an organizations mobile website or application (Stokes, 2011). Either way, marketing messages must be relevant enough that consumers no longer passively consume, but instead actively participate in campaigns, especially in real-time, influencing the scope and the direction of the promotion or marketing message. Kim Dushinski, author of Mobile Marketing Handbook, delves deeper and defines mobile marketing as how businesses communicate with consumers on their mobile devices, with their explicit permission, at the right time, at the right place while providing relevant value (Dushinski, 2009). She calls this smart mobile marketing because not only does mobile marketing rely on the use of smart devices, but it is a uniquely tailored form of communication that it personal and of value to the individual user. More importantly, consumers voluntarily consent to receive advertising or promotional offers which in turn increases the efficiency of the marketing campaign and establishes a more effective and transparent relationship with the consumer  [6]  . To sum up, mobile marketing uses wireless and mobile communication channels for conducting various marketing and e-commerce activities with the aim of establishing deeper and more transparent relationships with individuals as well as target markets. More so, mobile-data can provide marketers and business with valuable information on customers and prospects, including their location, purchasing habits, and many other useful insights which can help them deliver value in a more relevant manner. This is specifically why it is crucial for marketers to consider engaging customers on their mobile devices. 2.2 The 6 Elements of Mobile Marketing Figure : The 6 key elements of mobile marketing Together with the internet the mobile phone has truly transformed the methods by which we communicate and share information. As mobile phones continue to evolve with better and newer features they are also helping to redefine the marketing landscape. As powerful as mobile marketing may be, many businesses are still hesitant or inept at developing strategies and allocating resources to effectively engage their customers on the mobile platform. As a consequence, many opportunities are overlooked or mismanaged. One reason may be the fragmented media environment and consequently shifting consumer habits (DAlleva Colapietro, 2012). Another reason for this incompetence may be the lack of understanding what mobile marketing is and the various forms it can take or the many different kinds of applications and tools that are involved. The model in figure 1 should ideally help marketers make sense of mobile marketing and recognize the potential of engaging customers on their mobile phones. The six elements were produced out of various ideas as well as after extensive review of the literature at hand. Mobile marketing differs from traditional marketing in many ways and the purpose of this chapter will be to discuss these differences based on six distinguishing key elements. Earlier, it was explained that mobile marketing relates to marketing activities conducted via wireless mobile devices and networks and according to Andreas Kaplan to which consumers are regularly connected  [7]  . Likewise, Alex Michael and Ben Salter note that mobile marketing uses the mobile medium for spontaneous, direct, interactive and targeted communications or entertainment between a business and its customers and may occur any time or place. (Michael Salter, 2006). Therefore, the first element of mobile marketing is direct. That is, it can generate an immediate response from the consumer. Philip Kotler et al., explain that direct-marketing is a direct form of communication where individuals and target customers are carefully selected in order to obtain an immediate response (Kotler, Wong, Saunders, Armstrong, 2005). The mobile phone allows both the marketer and the user to connect directly with each other without first having to go through intermediaries such as a pos tal service or broadcasting network (Becker Arnold, 2010). Consequently, with the mobile phone there is a high degree of synchronicity meaning that the sender and the receiver can respond to the message simultaneously (Hongcharu Eiamkanchanalai, 2009). If the consumer is interested in the marketing message they can respond straightaway by either replying to the text message, answering the call or any other form of communication available on their mobile phone. With mass media such as the TV or Magazines, interactivity is near impossible and synchronicity is therefore very low. The second element of mobile marketing is universal. This is because todays smartphones are multimedia-rich devices with a wide array of tools capable of sending and receiving content as text, image, audio and video in addition to making phone calls. Since the aim of advertising is to attract the attention of the consumer by stimulating their senses, mobile marketing is particularly effective in influencing a consumers perception. Moreover, mobile marketing campaigns can incorporate all the facets of effects  [8]   emotion, persuasion, behavior, association, cognition and perception and therefore have a more profound impact on the consumers behavior. Third, mobile marketing is in-context. Due to the ubiquitous nature of mobile phones information can be delivered in real-time depending on the whereabouts and the day-to-day behavior of the user. Therefore, being able to anticipate the location of customers when they receive the marketing messages is integral for the success of any marketing campaign. The mobile phone has become a mundane, everyday item (Michael Salter, 2006). It can be used at home, at work or while being on the move. By considering the customers location, the marketing message can eventually be tweaked to better serve the customers needs (Krum, 2010), and when it comes to local searches, mobile marketing can offer effective solutions. Thus, on the one hand, mobile marketing enables businesses to implement context-aware and targeted advertising, and on the other hand, mobile marketing allows for more personalized pull-type advertisements for consumers (Li Du, 2012). Forth, mobile marketing is personalized-marketing. Communication can be uniquely customized to meet the specific needs of individual customers or target audiences. As mentioned in the beginning of the chapter, advances in information technology and telecommunication have caused a shift from mass marketing to targeted or one-on-one marketing. This has led to a dramatic impact on marketing communication as whole (Kotler, Wong, Saunders, Armstrong, 2005). The fifth element is that mobile marketing is permission-based marketing. As previously mentioned, there are many tools and features built into mobile phones which allow the consumer to opt-in or -out of promotions and updates. The mobile phones also enables both the sender and the receiver to conceal their identity when making a call and therefore providing additional anonymity. However, this calls for stricter regulations in order to protect the privacy rights of individuals and to promote ethical behavior. As Seth Godin explains, permission-marketing is a privilege so when a customer pays attention to the message, business must treat them with respect  [9]  . Last but not least, mobile marketing is interactive. Consumers can interact with the company, the media and with each other through various applications and tools readily available on most mobile smartphones. Where traditional marketing is viewed as a one-way communication process in which the message moves from sender to the receiver, mobile marketing seeks to engage the consumer through interactive dialogue. The message is sent back and forth between the sender and the receiver throughout the entire communication process (Moriarty, Mitchell, Wells, 2012). To conclude, mobile phones have undoubtedly altered the communication process between organizations and their customers. Consequently, this poses vast challenges for businesses and marketers as traditional marketing methods are becoming ineffective and unable to keep up with shifting consumer habits. The one-size-fits-all approach of mass-media no longer applies to knowledgeable and empowered consumers backed with sophisticated technology and rich with information. Consequently, customers no longer want to be talked at, instead, they want firms to listen, engage, and respond (Kietzmann, Hermkens, McCarthy, Silvestre, 2011) as well as provide useful and relevant information. 2.3 The Rise of Mobile Marketing Mobile phones are widespread and of great importance to mankind. With the power of the internet they allow people from all around the world to connect almost instantly irrespective of time and place. But smartphones are not only communication devices. Nowadays they are being used while shopping, banking and even as technical utilities such as operating pumps from remote locations  [10]  . Mobile phones are also great for staying up-to-date on the news and for receiving alerts on personal monetary transactions  [11]  . The rising popularity of mobile phones provides many new opportunities for businesses as well as individuals. According to recent studies, they are the number one preferred communications medium (Li Du, 2012), and because they are personal and accessible at all times it is no wonder that more and more marketers are adopting mobile phones in their campaigns. With the introduction of broadband internet and innovative developments in communication technologies many industries are becoming increasingly more involved with digital media. News networks such as CNN, BBC and Reuters now offer mobile apps. Likewise, food and beverage companies like Coca-Cola, Starbucks and McDonalds deliver coupons to mobile handsets. Mobile phones have created a new breed of always connected consumers. For many people around the world the mobile phone has become a personal and everyday tool used for surfing and communicating online (Michael Salter, 2006). The mobile has also paved the path for new forms commerce that can be conducted wirelessly and on-the-go (m-commerce). As explained in chapter 2.1, Mobile Marketing refers to any method of engaging and developing a relationship with the customer in order to deliver value at a profit and which is conducted via a mobile network. Thus, users no longer depend on wired networks and personal computers, instead they now use mobile communication device such as their mobile phones or tablet PCs to conduct various e-commerce activities (Ngai Gunasekaran, 2007). Number of People with Access to a Mobile Phone Furthermore, the graph in figure 3 shows the percentage of page views coming from mobile devices globally and regionally. Several studies indicate that mobile internet will soon take over desktop internet usage. Hence, we can observe that 10.1% of all the pages viewed during May last year were from a mobile device. Likewise, mobile web penetration is strongest in Asia and Africa with 18% and 12.9% page views respectively. Throughout the world people have become interlinked with each other on their mobile phones and other devices. The near ubiquity that mobile phones have to offer is generating many new economic opportunities for the whole society. The scope of mobile devices has reached unprecedented proportions. Nearly everyone on the planet can be engaged with a mobile device. In developing countries, it may be the only way to engage someone digitally (Becker Arnold, 2010). In Kenya for instance, the mobile phone has become and vital part of cash-transfer schemes  [14]  allowing the poor in rural areas to purchase goods. In Peru, mobile phones and tablet computers have become a main source of knowledge among pupils. Likewise, various social networking sites and web apps such as Twitter or Facebook have in many ways influenced the Arab spring. Social media is no longer the domain of the liberal youth, empowering different agendas across the political map.  [15]   Mobile technologies have provided many economic and political opportunities which have helped people lead better lives and make their opinions heard within their communities. This is because mobile phones have, in many countries, become much cheaper than personal computers. As such, smartphones are often considered a persons first personal phone as well as first personal computer (Krum, 2010). Global Mobile Marketing Spending In the context of mobile marketing, eMarketer predicts that global spending is expected to rise 400% in the coming four years from $8.4 billion in 2012 to nearly $37 billion in 2016. This growth is mainly due to increasing smartphone and tablet sales  [17]  . The Number of Users/Minutes Spent on Apps per Month And with regards to smartphones, it is estimated that there are 1 billion active mobile app users worldwide spending a total of 101 billion minutes a month on apps. The facts and figures presented in this chapter aim to show the importance of the mobile medium in modern day marketing. It is clear that mobile phones have become an integral part of our daily lives. Since we spend a large portion of our time logged-in to our phones, it seems self-evident that mobile phones are the most convenient and direct channel for reaching and engaging customers at every stage of the life cycle. Whether it is to sell a product or service, deliver information, or to make life easier, the mobile phenomenon has rapidly disseminated making that which is on the opposite side of the globe seem very real and local. Businesses should not hesitate to tap into the realm of the mobile medium. 2.4 Push and Pull The main difference between push and pull marketing lies in the way a consumer is approached. While push tactics are usually initiated by the brand owner without necessarily obtaining permission from the user, pull tactics attempt to draw the consumer to the brand by offering something of value  [19]  and establishing loyalty. In traditional mass-media the same messages are pushed out to everyone including people who are not within the marketers target audience. With mobile marketing customers will, on their own terms, choose when and what they see. Melissa Rucker makes the following observation in regards to pull marketing: They choose to opt-in to your message regardless of the channel in which it is delivered, which means you have to make it has[sic!] easy to opt-in as possible. This trend toward opt-in pull marketing is partially why social and mobile marketing are a critical aspect for marketing success.  [20]   2.5 Opt-in and opt-out While mobile marketing has been around since the 90s it is still quite a young discipline and deeply rooted in traditional marketing strategies. As such, the methods used to push content through mobile networks resemble interruption marketing common in traditional mass-media. Similar to how commercials interrupt a television program or pop-up windows come into view on a computer screen, push techniques via mobiles are sometimes invasive and often happen without prior approval from the end-user  [21]  . According to Kim Dushinski, sending content via mobile devices and especially text messages to people who havent explicitly requested them is unethical and in many countries even illegal  [22]  . This calls for the need for extensive revision of traditional marketing and advertising practices with new rules and methods for engaging and interacting with consumers on their mobile phones. One method briefly discussed in chapter 2.2 is permission-based communication which allows users to opt-in or -out of marketing messages by obtaining legal authorization. For instance, signing-up online, filling out a registration form or responding to an SMS are all methods by which consumers can opt-in. Such guidelines are not only significant in protecting consumers from unsolicited messages, but promote ethical behavior and are very effective too. The real trick however, is to develop a marketing campaign that generate demand and encourages people to opt-in. Users today are bombarded with infinite spam messages, promotional offers and obtrusive pop-ups. Thus, it is important to recognize the specific needs and wants of the consumers and to create more appealing and user-friendly campaigns in order to build long-lasting and profitable relationships. 2.6 The Tools of Mobile Marketing Mobile marketing is only as powerful as the hardware permits. The advances and capabilities of mobile marketing are therefore directly linked to the mobile phone and its networks. Before launching a mobile marketing campaign it is imperative to understand what type of devices exist on the market and what tools and applications are available to best meet the needs of the customers. The purpose of this chapter is to provide a primer into the different tools commonly found on the mobile medium and to explain their application within a marketing context. But before going into much detail it would be useful to provide a short comparison between basic mobile phones and smartphones. Essentially, it all boils down to two main aspects: the Operating System (OS) and the hardware specifications. With basic mobile phones the user is often tied down to a closed operating system and without the ability to extend its features. This kind of phone connects to a so called 2G wireless radio network and provides limited functionality such as voice communication, Short Message Service (SMS) and Multimedia Messaging Service (MMS). Newer mobile phones may feature a watered-down version of the Internet such as WAP which allows for text-based Web browsing, instant messaging and e-mailing. On the other hand, according to SmartphonesAppsPedia, a smartphone is defined as a mobile phone offering advanced capabilities, often with PC-like functionality or ability to download apps.  [23]  As such, a smartphone can not only connect to 2G networks, but also newer 3G as well as Wi-Fi networks. Consequently, the smartphone integrates the features of a basic mobile phone with the features of a computer to allow the user to store personal information, send and receive e-mails, surf the internet and install programs that extend the functionality of the onboard operating system. 2.6.1 Text Messaging (SMS and MMS) Text messaging is an effective and cost efficient way to market any product or service with the ability to reach out to customers via bulk SMS (or MMS). It is one of the oldest features available on almost any mobile phone. SMS are digital messages which hold up to 160 alphanumeric characters and can be sent to and from a mobile phone. Alternatively, MMS extends the capabilities of SMS and includes multimedia content such as graphic, audio and video in addition to text messages. SMS and MMS can be sent as a form of personal communication from one mobile phone directly to another and can also be sent commercially via text messages services that relay content to multiple phones simultaneously (Dushinski, 2009). It is estimated that roughly 7.8 trillion SMS messages were sent worldwide in 2011 and this number will continue to grow throughout 2013. Furthermore, it is expected that by 2013 worldwide SMS revenue will break the $150 billion mark for the first time  [25]  . The immense popularity of SMS and MMS comes from the fact that they are straightforward person-to-person messaging service that are simple to grasp and have widespread support (Michael Salter, 2006). In the context of mobile marketing, text messaging has become increasingly popular as it provides great ways for interacting with customers and provides cheap access to information. The usage of SMS and MMS among phone users is quite high and forecasts show it will remain that way for some time to come (Michael Salter, 2006). One of the main advantages of a text messaging campaign is that it is easy to implement and most affordable as it can be applied across various mobile platforms and carriers (Dushinski, 2009). SMS and MMS marketing are particularly effective in enticing customers or potential customers to participate in a marketing campaign and in stimulating consumer purchasing. For instance, reality shows such as ÃÆ'-sterreich sucht den Superstar or American Idol prompted viewers in participating in the final votes for their favorite musical act by sending special keywords to short codes (SC). Coca Cola, on the other hand, has repeatedly run a long-term sweepstake where secret numbers are hidden beneath the bottle caps and when sent via SMS to a short code, consumers could win prizes. By responding to these campaign users are opting-in or subscribing to receive marketers messages or updates as well as allowing them to expand their database. When integrated with traditional mass media, text messages can also generate large ROI. However, mobile marketing can be challenging and if done wrong may even deter customers or potential clients. Susan Gunelius of Creative Inc. recommends following five tips for better text messing campaigns  [26]  : Brief, clear and precise communication. Customers must recognize the purpose and be able to respond accordingly. Addressing the customer appropriately and avoiding the use abbreviations and slang terms (common in spam messages) otherwise they will be ignored. Text messages should ideally enhance the user experience as soon as it is read by offering important information or something else of value. For example, real-time information based on a customers geo-location. The sender and or brand should be clearly identifiable in order to be traceable, accountable and promote ethical behavior. Making the customer feel exceptional and avoiding clutter in order to entice them to opt-in or remain subscribed to the service. 2.6.2 QR Codes Originally invented in Japan for tracking products in factories  [28]  , today quick response codes (QR) have become indispensable marketing tools we can no longer do without. QR Codes like the one depicted above in figure 7 are 2D bar codes that can be captured via a mobile phones camera and converted into text, links and image or used as vouchers among other things. The rapid rise in popularity for QR codes lies in the fact that they enable traditional mass media to become interactive and measurable since each QR code is unique and traceable. In the context of mobile marketing, QR codes can be used in a variety of ways and can be integrated into any type of media including TV commercials, print advertising, digital displays or infoscreens, business cards, mailers an

Friday, January 17, 2020

A New Definition of Environmentalism

Environmentalism is believed to be a movement, â€Å"especially in politics and consumer affairs† (â€Å"Environmentalism,† 2007).   However, politicians and the media continue to disagree about the connection between anthropo genic greenhouse gas emissions and climate change (Oreskes, 2004).Those that actively work to protect nature against abuse are referred to as environmentalists or people who are part of the â€Å"environmental community† (Shellenberger & Nordhaus, 2005).   The essay about an individual working to protect nature by changing his or her habits and activities is, therefore, a breath of fresh air.   Indeed, it is possible for all individuals to work on protecting nature by changing their habits and activities.While politicians and the media may continue to disagree about the relationship between global warming and anthropogenic greenhouse gas emissions, the individual who deeply contemplates the consequences of his or her habits and activi ties is wiser for sure.He or she does not need to join the so-called â€Å"environmental community† (Shellenberger & Nordhaus).   Neither does it matter that others may disagree with him or her.   Rather, it is the here and now that the individual protector of the environment is concerned with.The essay about the individual protector of the environment thereby calls for a new definition of environmentalism: it is a movement, especially in politics, consumer affairs and individual activities, â€Å"that works towards protecting the natural world from harmful human activities† (â€Å"Environmentalism†).Whereas politics and consumer affairs are concerned with the protection of the environment on behalf of the unaware if not ‘uncertain’ masses, it is the individual protector of the environment that refuses to accept defeat in this regard.   He or she does not doubt that his or her activities impact the environment.   As a matter of fact, his or her right-mindedness in this matter should be seen as the motive force behind environmental politics and consumer affairs.ReferencesEnvironmentalism. (2007). NineMSN Encarta. Retrieved March 30, 2008, from http://au.encarta.msn.com/encnet/features/dictionary /DictionaryResults.aspx?refid=18616Oreskes, N. (2004). Beyond The Ivory Tower: The Scientific Consensus on Climate Change.Science 306 (5702): 1686. Retrieved March 30, 2008, from http://www.sciencemag.org/cgi/content/full/306/5702/1686.Shellenberger, M., & Nordhaus, T. (2005). The Death of Environmentalism: Global WarmingPolitics in a Post-environmental World. Retrieved March 30, 2008, from http://www.grist.org/news/maindish/2005/01/13/doe-reprint/.